Personality
Voice
Signature move
Best for
Sample dialogue
Five archetypes. Each one starts from a deep, opinionated personality with proven workflows. Pick one to configure, or build a Custom Marshal from scratch.
★ Founders Beta · 5 seats · personal-tier capabilities live today, full feature set rolls out through June. Founders pricing locked for life.
An AI that runs your day. Phone, calendar, email, memory — all the things.
Each archetype is a starting point — personality, voice, signature move, KB defaults.
Click any capability for details. Toggling Pro capabilities will upgrade your tier.
Example:
Example:
What's included: 30-min recording session with The Architect, ElevenLabs IVC clone training, A/B comparison vs the pro voice, your approval gate before deployment, optional 6-month tuning session.
Best for: owner-operator businesses where customers know you by name. Trust transfer is enormous when your AI sounds like you.
Privacy: raw recordings deleted 30 days post-approval. The trained voice lives in our ElevenLabs workspace, used only by your Marshal.
Manage: "Marshal Studio" appears in your dashboard — re-record passages, A/B compare, reassign across your Marshals.
Marshal pulls live hail events from interactivehailmaps.com, scopes to your territory (ZIP list or polygon), generates qualified outbound leads — homeowners whose roof was likely impacted.
Three modes: printable door-knock list · AI outbound calling · SMS campaign (A2P 10DLC required)
Includes TCPA Scrubber ($50/mo value): every list runs through the federal Do-Not-Call registry + reassigned-numbers database before any call. Avoid the $1,500-per-call fines.
All AI outbound is TCPA-compliant by default. We won't dial anyone we shouldn't.
Each STR property gets a private landing page at stay.marshal.ai/{property} — WiFi password, door code, local picks, emergency contact, parking instructions, host quirks. Guest scans, reads, calls Marshal directly.
Print-ready PDFs auto-generated: 4×6" nightstand card · 4×4" fridge magnet · 9×3" door hanger. Re-print any time from your dashboard.
Saves your phone from ringing at midnight asking for the WiFi.
Marshal generates a unique door code per booking, sets it on the lock, expires it at checkout. Works with PointCentral, August, Schlage Encode, Yale, Lockly.
No more "the previous guest's code is still active" nightmares.
Vertical KB seeds + workflows + integrations. Click to expand. Free first swap within 30 days · $500 swap fee thereafter.
Pick the hosting model. Affects setup cost and uptime responsibility.
Best for:
A 5-10 minute webcall lets us shape the personality, voice tuning, and KB seed. Optional but recommended.
✓ Pre-filled from your Architect call — review and adjust. Standard form. All fields go to Stripe + your CRM.
Default is . Custom names available on Custom tier.
Your call transcript is saved. Edit transcript
Your Marshal will be live within ~15 minutes after payment.
| Archetype | |
| Marshal name | |
| Tier | |
| Hosting | |
| Capabilities |
Stripe Checkout · Visa, Mastercard, Amex · use code MARSHAL-TEST-100 for our internal testing (100% off)
Stripe Checkout · Visa, Mastercard, Amex · ACH for annual
Voice-driven onboarding — what your customer experiences when they hit "Start the webcall now."
As the Architect asks questions, key facts get extracted and pushed into your build automatically.
ETA · we'll email + SMS when ready
Your phone number is hot. Your Marshal is in your Slack. Three quick OAuth links and you're fully online.
A real person is on call to walk you through. We'll book a 30-min onboarding session 24h from now.
| Marshal | Tier | Status | Health | Phone |
|---|---|---|---|---|
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↑ This is what your customer sees in their dashboard. Plain English. No raw vectors, no system internals.
↑ Operator view. memory_chunks table on Supabase pgvector. Cosine similarity to retrieve relevant context per call.
| id | content (truncated) | source | embedding (preview) | created |
|---|---|---|---|---|
| a3b1c4... | "Mrs. Chen prefers high ceilings, has shown interest in Birch Street four-bed..." | call_2026-04-29 | [0.234, -0.156, 0.891, ...] | 2d ago |
| b7d2e1... | "After-hours dispatch policy: $285 flat plus parts. Marcus average 18 min..." | policy_doc | [-0.421, 0.502, 0.118, ...] | 14d ago |
| c9f4a2... | "Hailey Tolchin onboarded as friend-of-friend per Anne. user_id 3bbd42e3..." | confidante_v2 | [0.067, 0.812, -0.234, ...] | 3h ago |
| d2e7b8... | "Renovation noise pattern — weekday 7am, complains about sleep impact..." | memory_consolidate | [-0.189, -0.345, 0.671, ...] | 7d ago |
| e4c9d6... | "Promise log: send Mrs. Chen disclosures by Thursday EOD. Owner approval..." | call_2026-04-30 | [0.456, -0.234, 0.789, ...] | 12m ago |
↑ Operator view. nemo-brain.db on the customer's VPS. Structured facts — contacts, decisions, recurring topics, learnings.
| table | id | name | summary | updated |
|---|---|---|---|---|
| contacts | 1 | Mrs. Chen | Buyer · Birch Street showing · prefers high ceilings | 2d ago |
| contacts | 2 | Jenna | Colorist · single process + trim · 12th of month | 5d ago |
| decisions | 14 | After-hours rate | $285 flat + parts · approved by owner 2026-03-12 | 7w ago |
| learnings | 38 | State Farm escalation | Customers w/ State Farm prefer text-only doc transfer | 3w ago |
| promises | 7 | Mrs. Chen · disclosures | Send by Thursday EOD · owner approved sequence | 12m ago |
marshal-brain query CLI↑ Last 24h of agent activity. Inbound calls, outbound messages, KB updates, capability events.
eleven_multilingual_v2Listen to the same script in your clone and the equivalent 11labs library voice. If your clone drifts, swap back temporarily.
Voice clones drift slightly over 6 months. Schedule a 15-min recording session with The Architect to refresh.
Pay once, use across every Marshal on your account. Each Marshal can opt in independently.